"SIM Marketing for Good": digital challenge for social change

Following the 2025 spring edition, dedicated to raising awareness about deafblindness and promoting the Manifesto of Deafblind People, the Società Italiana Marketing and the Lega del Filo d’Oro Foundation are launching the winter edition, featuring the campaign: #vedereoltre.

Join the "SIM Marketing for Good" digital challenge to publicise Lega del Filo d’Oro's mission and support the purchase of virtual viewers for sensory stimulation activities. The viewers will be used for both recreational activities and to stimulate the blind and hearing-impaired, helping to strengthen their residual abilities.

The competition is open to students from all Italian universities.

You can participate until November 17, 2025, by following the guidelines provided by Lega del Filo d’Oro, available on the dedicated initiative page on the Società Italiana Marketing's website.